Maitre Choux eclair

Eclair specialist Maitre Choux to open on Soho’s Dean Street in October

South Kensington’s popular patisserie Maitre Choux heads central for its second site

Maitre Choux has long been a must-visit when journeying back from the V&A, but as a die-hard East Londoner has always remained too much of a trek for me to become a regular (much as I might want to). I was lucky to have the chance to talk to its founder Joakim Prat earlier in the year, who hinted that he’d soon be making the move to a more central location. It’s therefore excellent news that it will soon be joining Soho’s roster of stellar bakeries as it opens a second site on Dean Street in October.

Known for its pretty displays of colourful and creative eclairs, its original South Kensington store has been a sell-out success and you can expect much of the same at its new venture. This also means that they will remain the only patisseries in the capital specialising in just choux pastry (although the nearby Melba at the Savoy with its eclair-heavy menu may give it a run for its money).

While the bijou South Kensington shop leaves little space for much beyond grab-and-go eating, the new Soho site will offer a much more relaxed experience. Featuring a spacious seating area, it means you will be able to enjoy one of Prat’s delicious eclairs over a leisurely cup of tea or coffee, or the more indulgent option of a thick hot chocolate made from a Basque recipe passed down from his grandmother.

Until then you can partake in a similar experience at Blake’s. Here Maitre Choux has partnered with the luxury hotel to offer a compact afternoon tea menu that pairs some of its signature eclairs with teas from Lalani & Co. Priced at £12.75, such combinations include the Caramel à La Bretonne (salted butter with homemade caramel) matched with a rare Kyoto Oolong from Japan and Délice Rose à La Framboise (Spanish raspberry) served with the Himalayan Bouquet oolong.

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